Prioritization isn’t hard - but the foundation is missing

Prioritization isn’t hard because people don’t know what they’re doing. It’s hard because the foundation is rarely solid.

Prioritization and value creation often feel like bingo. The real issue is that the foundation isn’t strong enough. Company strategy feels distant, and product strategy becomes too broad and vague — creating very little ownership.
What I learned is that relevant market research, aligned with the right development stage, almost guarantees value creation. Priorities become fact-based — and more importantly, based on the right facts, in the right context, so we meet real needs and generate measurable market success.

This reminds me to step back, slow down, and look carefully at the first steps. Maybe more of us should put real weight on proper insight before running forward.

What’s your experience with this?